Bendac Group sign new three-year kit sponsorship deal

28 Jan 2022 | Sponsorship

Glamorgan Cricket is pleased to announce that visual technology experts, Bendac Group, have extended their partnership with the Club.

Bendac Group have signed a three-year deal to sponsor the sleeve on the LV= County Championship, Vitality Blast and Royal London Cup shirts until at least the end of the 2024 season.

As well as appearing on the kits, the Bendac Group brand will also feature at Sophia Gardens on both pitch facing and crowd facing ad boards.

It is their second year in partnership with the Club, following a successful first season as our AV partner, where they also sponsored the left collar of the Vitality Blast kit and featured on both sides of the Royal London Cup cap.

Bendac Group are industry leaders in designing and delivering complex LED projects. Boasting a global client base with clients such as Kennedy Space Centre and Google, Bendac Group have also worked alongside several sports teams such as Chelsea FC, Bath Rugby and Western Storm.

Last year, they facilitated the design, manufacture and installation of three state-of the-art screens at Sophia Gardens which have enriched the matchday experience for Glamorgan members and supporters.

Head of commercial, Huw Warren, said: “We’re delighted Bendac Group have committed to a long-term partnership with Glamorgan and we can continue to develop our strong relationship.

“We worked with Ben and his team closely last year and they were instrumental in on our screen installation project which has created a fantastic matchday experience at Sophia Gardens for our fans.

“Bendac Group are industry leaders in their field with a strong background in sport and cricket which makes them ideal sponsors of the Club, while sponsoring a pan Wales sports team will provide them with brand exposure and recognition throughout the country, as well as the wider sports industry which will help them achieve their business goals.”

David Da Costa, Bendac CEO, said: “With Cardiff being the closest Capital city to Bendac HQ, what better reason to invest in supporting regional cricket.

"We also retain strong family roots and ties in Cardiff, which makes it a very personal as well as commercial decision to invest in what we see as a family culture and community values at Glamorgan."

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