Glamorgan Announces Partnership with Seat Unique

29 Nov 2021 | Cricket

Glamorgan Cricket is delighted to announce a new partnership with Seat Unique, who will power the club’s online hospitality and premium ticket sales for the 2021/22 season and beyond.

Throughout the four-year partnership, Seat Unique will run Glamorgan’s hospitality and premium ticket sales for international and domestic fixtures, as well as concerts taking place at Sophia Gardens Cricket Ground.

By digitalising the hospitality booking process, Glamorgan now offers a quick and easy solution for fans who want to buy hospitality experiences online.

Seat Unique are the digital transformation experts helping clubs and venues reform outdated corporate booking systems by bringing all aspects of the hospitality process online.

With the help of our innovative software, Glamorgan fans can now seamlessly purchase hospitality packages and premium tickets on a highly secure, user-friendly platform. Their modern tech approach significantly improves the customer experience, meaning fans can access premium experiences anytime and anywhere.

Seat Unique already help a number of high-profile venues and clubs, including Wales Rugby, Manchester United, Liverpool and Wembley Stadium on both their football and concerts.

As a result of the partnership, Glamorgan now has the platform to expand its offering to supporters through new experiences and ticket categories. One such initiative will be the premium ticket category, planned for 2022 which includes prime seats located in the Pavilion Stand.

Prices will sit between standard tickets and hospitality, helping fans access premium seats without the added cost of luxury extras.

As well as premium seats in the Pavilion stand, the Seat Unique logo will feature on Glamorgan player caps for all Royal London Cup and Vitality Blast games.

CEO and founder of Seat Unique, Robin Sherry said: “We are extremely pleased to have partnered with Glamorgan Cricket. By extending the club’s hospitality offering with a new premium ticketing category, we can attract more fans than ever before.”

“We look forward to cricket and music fans using our platform to access Glamorgan’s premium experiences and welcoming them to the Seat Unique family”

Huw Warren, Head of Commercial at Glamorgan, said: “We’re delighted to welcome Seat Unique to Glamorgan Cricket and Sophia Gardens.

“I’ve been hugely impressed with the online platform and growth both in cricket and rugby, and this agreement now complements our digital innovation strategy at the club in 2022 and beyond.’

Official hospitality for England v South Africa IT20 is available to buy from £235 per person + VAT HERE.

Hospitality and premium tickets for Concerts and Glamorgan Cricket fixtures will be available to purchase shortly.