27 May 2025 | Sponsorship
Glamorgan Cricket is delighted to announce the renewal of its long-standing partnership with Heineken for the 2025 season. As the club’s official lager supplier, Heineken will continue to serve a wide selection of high-quality lagers to fans at Sophia Gardens.
For over a decade, Heineken has played a key role in elevating the matchday experience, ensuring supporters enjoy great refreshments while taking in the action. The renewed partnership reflects a shared commitment to delivering exceptional experiences for Glamorgan’s loyal fan base.
Ed Rice, Head of Commercial at Glamorgan Cricket, commented: “Heineken has been a fantastic partner and supplier at Sophia Gardens for many years, so we’re thrilled to extend our partnership. As our official lager supplier, they’ve helped ensure that our fans have access to high-quality beverages while cheering on the team – a key part of our award-winning matchday experience. We look forward to building on this partnership and creating even more memorable moments for our supporters."
Dave Llewellyn, Key Customer Manager at Heineken, added: "We’re absolutely delighted to extend our fantastic partnership with Glamorgan County Cricket Club and Sophia Gardens. This renewal is testament to the strong foundations we've built over the years, and we’re very much looking forward to the next three years together."
This partnership renewal reaffirms Glamorgan Cricket’s dedication to providing an exceptional matchday experience, with Heineken’s continued support ensuring fans can enjoy premium refreshments at every game.