Glamorgan Cricket Partners with FanCraze to Launch Digital Collectibles

9 Feb 2023 | Cricket

Glamorgan Cricket is delighted to announce a new multi-year partnership with FanCraze, the world’s largest cricket NFT platform. 

This historic collaboration brings Glamorgan into the metaverse. For the first time ever, fans will be able collect moments and player cards of their favourite county cricketers, trade with fellow collectors, play cricket strategy games, and unlock unique real-world experiences. 

Glamorgan joins 11 other English county clubs as the latest additions to FanCraze’s high-profile portfolio of partners, which include the International Cricket Council (ICC), Asian Cricket Council (ACC), SA20, Cricket West Indies (CWI), Chennai Super Kings, Delhi Capitals, Lucknow Super Giants, Rajasthan Royals, and cricket stars including Virat Kohli, Rohit Sharma, and Mahendra Singh Dhoni, amongst others.  

Head of Commercial at Glamorgan Cricket, Ed Rice, said: “We are proud to embark on a new multi-year deal with FanCraze that will greatly enhance our digital offering to supporters.

“The partnership will see Glamorgan Cricket enter the metaverse for the very first time, and provides a new and exciting way for us to connect with our fans across the world.”

Anshum Bhambri, CEO of FanCraze remarked: “We are proud to partner with Glamorgan Cricket along with other legendary clubs across the English County ecosystem.

"We are excited to build a new paradigm of engagement between these storied institutions and their fans by leveraging digital assets, gamification, and money-can’t-buy experiences.

About FanCraze: FanCraze is a global technology company with a mission to build the metaverse for cricket. FanCraze has raised $117.4m from leading global investors including Tiger Global, Insight Partners, Coatue, B Capital, Sequoia India, Dapper Labs, University of California, and Cristiano Ronaldo amongst others.

FanCraze is the Official Digital Collectibles partner of the International Cricket Council (ICC), Asian Cricket Council (ACC), Cricket West Indies (CWI), and a number of teams, leagues and cricket stars that give the company a portfolio of more than 50,000 players.

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