Glamorgan Cricket is delighted to announce a brand-new partnership with Thatchers Cider.
The renowned family-run cider makers have signed a three-year deal to become our Official Cider Partner.
Thatchers has also agreed to sponsor the Club’s pavilion, which has been renamed the Thatchers Pavilion, while further Thatchers branding will appear around Sophia Gardens.
With its exclusive cider pouring rights, Thatchers will provide a variety of ciders at the stadium, including Thatchers Gold, Thatchers Haze and its alcohol-free cider Thatchers Zero.
Their ciders will be served across bars, concessions, and hospitality areas in the stadium, allowing supporters to enjoy them on match days and non-match days.
The partnership will also see Thatchers take part in the Welsh county’s matchday activations at Vitality Blast matches.
Martin Thatcher, 4th Generation Cider Maker, said ‘We’re delighted to be entering our partnership with Glamorgan Cricket to deliver the perfect pint of cider to Sophia Garden crowds this summer.
'Like everyone, we’re thirsty for an exciting season of cricket, and can’t wait to enjoy with a Thatchers in hand.'
Head of Commercial Huw Warren said ‘This is an incredibly exciting new partnership with Thatchers Cider, a globally recognised brand after their Cricket World Cup partnership in 2019.
‘By partnering with Thatchers we know we are bringing a premium cider brand to Sophia Gardens that our members and supporters will love.
‘Thatchers are a vibrant, fun brand with a passion for sport, making them ideal partners for Glamorgan and we’re excited to see their matchday activation plans in place this summer.
‘We look forward to developing a fruitful relationship with Thatchers over the next few years.’