Route one for Glamorgan

26 Mar 2021 | Sponsorship

Glamorgan Cricket is happy to announce a brand-new partnership with Welsh digital out of home media owner, Route for the 2021 season.

Route have agreed to sponsor the left collar of the club’s new Royal London Cup shirt, while their logo will feature on both sides of the Welsh county’s Vitality Blast cap. The Route brand will also feature heavily around the stadium on both pitch facing and crowd facing ad boards.

Director at Route, Dean Jones, said: “Sport has always played a big part in Route’s business and our wider team are experienced in the challenges and goals of the sport industry.

"It is a fantastic opportunity to partner with such a prestigious club and we are excited about the year ahead.”

Head of commercial, Huw Warren, added: “We have worked with Route and the team for a number of years on our media campaigns and they always delivered an incredible service.

“They know the club inside out and have a passion for sport and cricket, so we’re delighted they have joined us as a partner.

“Hopefully, this will be a part of an ongoing partnership with Route, as we continue to work with Welsh based companies who share the same core values as Glamorgan.”

Based in Cardiff, Route provides outdoor media solutions designed to raise profiles and drive interest. Their portfolio of static and mobile products work hard to reach target audiences, using engaging and dynamic content across roadside LED screens, digital vans, bikes, walking billboards and digital hardware.

Their partners range from national sport stadiums and international airports to local charities, public sector, and independent organisations.