The England and Wales Cricket Board (ECB) has announced that Royal London has renewed its title sponsorship of domestic and international one-day cricket for a further two years.
The partnership will see Royal London continue to sponsor all England’s home one-day internationals and the 50-Over Royal London One-Day Cup competition until the end of the 2019 season.
It will encompass next summer’s five-match one-day series against Australia, including the second ODI between England and Australia being played in Cardiff on Saturday, 16th June, as well as the three-match series against India as England’s one-day squad build towards the ICC Cricket World Cup to be staged in this country in 2019.
The UK’s largest mutual life, pensions and investment company has been an ECB sponsor since 2014 as part of an agreement which also includes support for England women’s one-day cricket and ECB’s age-group competitions at recreational level. As well as competition naming rights, the sponsorship encompasses access to England players, in-ground advertising and corporate hospitality.
Commenting on the deal, ECB’s Commercial Director Sanjay Patel said: “It’s exciting that Royal London want to extend their relationship with cricket still further – building on the successful partnership we’ve forged together the past four years.
“With England’s one-day team victorious in all three one-day series last summer – and the Royal London One-Day Cup serving up a memorable Lord’s final, the 50-Over format continues to enjoy a significant media profile and offer valuable brand exposure.
“We will be aiming to make this partnership even stronger over the next two years and would like to thank everyone at Royal London for being such enthusiastic supporters of cricket at all levels.”
Emma Hill – Group Head of Brand and Sponsorship, Royal London said: “Our initial partnership with the ECB began at an important time in the company’s history as we re-launched the Royal London brand.
“Owing to a very successful 4 years of cricket sponsorship, we’re thrilled to be committing to the sport for another two years as we continue on our brand building journey. Like cricket, we’re a brand steeped in rich heritage and tradition and we’re excited about what we can achieve in partnership together over the next two years.”
It will also be welcome news to Glamorgan bastman Colin Ingram who won the Royal London One-Day Cup Player of the Year Award at the NatWest PCA Awards earlier this month.
The South African was in scintillating form throughout Glamorgan's fifty over campaign, striking 564 runs at an average over 70, which included three centuries and 29 sixes as he finished top of the PCA Most Valuable Player Rankings in the competition.
Tickets for England v Australia in Cardiff can be purchased online at www.glamorgancricket.com/tickets or by calling the Box Office on 02920 419 311