Glamorgan Cricket is delighted to announce a strategic partnership with digital ticket delivery solution, Tixserve. This collaboration marks a significant milestone for Glamorgan Cricket as it embraces modern ticketing technology, enhancing the matchday experience for fans at Sophia Gardens, Cardiff. It also marks Tixserve’s second major expansion into the cricket sector, following the recent partnership with the Barmy Army, and highlights its growing presence in this sports sector.
The new ‘Sophia Gardens Ticketing’ app, powered by Tixserve, will be utilised for all cricket games hosted at Glamorgan’s home ground, Sophia Gardens, Cardiff starting in 2025, with an early launch for the IT20 England v Australia game on 13 September 2024. This comprehensive digital ticketing system will cover general admission match tickets, hospitality events, and Member access.
Ed Rice, Commercial Director at Glamorgan Cricket, commented: “We are thrilled to partner with Tixserve to introduce the Sophia Gardens Ticketing app, which will provide an easy-to use and intuitive digital ticketing experience for our members and supporters.
This partnership represents a significant step in modernising our ticketing operations and enhancing the matchday experience, while also supporting our sustainability efforts.
We are committed to ensuring a smooth transition by offering support to our supporters in the form of an app how-to guide and hands-on assistance during the rollout.
Partnering with Tixserve, whose platform is also trusted by the Football Association of Wales (FAW) and the Principality Stadium, underscores our dedication to innovation and excellence in serving our members and the wider cricket community.”
This transition to a cutting-edge digital solution will provide Glamorgan Cricket with valuable insights into their customer base, allowing for more personalised and engaging experiences. Tixserve’s technology will support Glamorgan’s key objectives: increasing the number of people who positively experience cricket, growing a lifelong love of the game, ensuring a great fan experience, and making the game sustainable for future generations.
Patrick Kirby, Managing Director of Tixserve, commented on the partnership, saying: “We are delighted to partner with the prestigious Glamorgan Cricket and continue our expansion in the cricket sector.
Our digital ticketing solution is designed to enhance fan experience and provide sporting organisations with the tools they need to thrive.
We look forward to contributing to Glamorgan’s mission of growing and securing the game for future generations.“
Glamorgan Cricket is renowned for its dedication to promoting cricket in Wales and providing a memorable experience for its fans. This partnership with Tixserve is a significant step towards modernising its operations and elevating the matchday experience at Sophia Gardens. The digital ticketing solution will also support Glamorgan’s sustainability initiatives by reducing paper waste and streamlining ticket distribution.
Additionally, this partnership aligns with Glamorgan’s long-term vision of fostering a strong, inclusive cricket community. The insights gained from Tixserve’s data analytics will enable Glamorgan to tailor their offerings and create a more engaging and inclusive experience for a diverse fan base.
This partnership further cements Tixserve’s position in the live sports sector, offering innovative solutions that add significant operational value to sporting organisations. By expanding its reach within the cricket sector, Tixserve continues to demonstrate its commitment to driving the future of sports ticketing.
The Sophia Gardens Ticketing App can be downloaded from the Apple App Store and Google Play Store.