Glamorgan County Cricket Club is proud to announce the launch of its new strategy for the professional game in Wales, covering the 2025–2028 period. The strategy is intrinsically aligned with Cricket Wales’ strategy for the same period, reinforcing a shared vision to grow cricket in Wales from recreational grassroots right through to elite performance.
Glamorgan County Cricket Club, Wales’ only first-class county, carries both the responsibility and the privilege of representing the nation on the highest stages of domestic, international, and franchise cricket. The Club has a vision to Make Wales Proud and wants to be consistently recognised as a top eight Club within the evolving UK cricket landscape — excelling on the pitch, developing elite players, engaging communities, and delivering world-class facilities.
Speaking about the new strategy, Glamorgan’s CEO Dan Cherry said: “The UK cricket landscape is changing rapidly. Being one of the eight host venues in The Hundred competition has put us in a strong position to reap the best possible rewards from the recent Project Gemini investment process. It presents opportunities for Glamorgan County Cricket Club that we have never had before and, with this strategy, we intend to grasp them and embed ourselves as one of the top eight Clubs in the UK.”
Guided by six strategic objectives, Glamorgan’s plan focuses on developing international and franchise-level players, delivering a successful Welsh Fire partnership, enhancing Sophia Gardens as a leading venue, investing in people and organisational strength, increasing the number of people engaging with the Club, and delivering breakthrough growth in revenue generation.
Running in parallel, Cricket Wales has launched Criced: A Sport for All — a bold, inclusive strategy for the recreational game in Wales.
“As we look ahead, we are not just safeguarding a tradition, we are revolutionising the future of our game. As a proud cricketing collective, alongside our partners at Glamorgan, this strategy honours the sport we love, from grassroots to the elite level,” said Barry Cawte, CEO of Cricket Wales.
“This strategy reflects the voices of our cricketing community and the values we hold dear. It is our shared game plan for progress. Together with Glamorgan County Cricket Club and our wider cricketing family, we will lead a transformation rooted in inclusion, integrity, and community.
“We simply can't achieve this bold and ambitious vision without our partners — the ECB, Sport Wales, Lord’s Taverners, Chance to Shine, and most importantly all of our people, Clubs, and volunteers right across the Welsh Criced community,” added Cawte.
At the core of Cricket Wales’ strategy lies a revitalised vision — Criced: A Sport for All — that reimagines cricket as far more than just a game. It's a unifying force, a shared experience where every child stepping onto the pitch, every individual finding their rightful place in the game, every volunteer offering time and heart, every Club embracing local pride, and every community rallying behind the stumps can see cricket not merely as a sport, but as a place of belonging. A space where inclusion flourishes, passion finds its purpose, and everyone, regardless of background, identity, or circumstance, feels seen, valued, and deeply connected.
The aligned strategies between Glamorgan Cricket and Cricket Wales will provide seamless pathways linking recreational cricket with elite performance — creating a strong, connected cricket ecosystem for Wales.
To find out more, visit the Cricket in Wales website: https://cricketin.wales